Marketing & Branding

The first of the four key themes, aimed to educate in the power of authentic storytelling, to build brands that resonate and endure.

 
Workshop 1: Craft a Unique Identity through Branding and Storytelling – exploring how clarity, consistency, emotional connection and customer insight shape memorable brands.

Workshop 2: Create a Memorable Independent Retail Experience – showing how retailers can transform shops into welcoming spaces, blending digital and physical touchpoints to elevate storytelling and engagement.

Workshop 3: From Invisible to Unmissable – How to Boost Direct Bookings Online for Hospitality – practical strategies for standing out online, using focused messaging, SEO, paid ads, social media and AI to build trust and drive direct bookings.

Panel Session: Leverage Value from Your Food & Drink Brand – moving beyond flashy marketing to focus on originality, retention, authentic narratives and purpose-led partnerships.